How to Coexist and Grow Your Business
In a predominantly digital landscape, generational differences are affecting the progress companies make in their marketing efforts. Even yours.
Progressive marketing managers are met with resistance when trying to implement things like blogging, social media, and marketing automation.
Traditional executives protect against risk and are reluctant to change what's worked in the past.
Somehow both must find a middle ground in order to work together and grow the business. But how?