But since pulling together a comprehensive content style guide isn't easy, we're sharing our time-tested, 12-page content style guide template. Once complete, you will have a dynamic content style guide that will empower all of your marketers and content contributors to put your brand's best foot forward.
It also includes pre-written instructions you can easily personalize, so anyone who picks up your style guide will understand how and when to use it.
Establish your brand's promise and key differentiators
Define the voice and tone parameters that will govern your content
Set your brand's style and grammar "rules of the road"
Beat your competitors with content that resonates with prospects