The internet has made marketing more measurable, more numbers-driven, and to be a successful marketer, you need to be fluent in the specific numbers and KPIs that are representative of your organization's success.
With this guide in hand, you'll be able to start tracking these KPIs and start proving the real value of your marketing efforts.
What 6 critical measures of marketing your CEO actually cares about.
How to calculate the critical KPIs
How to know when they're underperforming
How to fix failing marketing metrics