Inbound Lead Management 101

Improve your Inbound contact database with modern lead management.

It's no secret that lead generation is the bread and butter of Inbound Marketing. Unfortunately, once a lead fills out a form and enters the sales funnel, many marketers and sales teams drop the ball. Leads go unnoticed, unqualified, and most disturbingly, unnurtured. 

With this all-new guide, you'll learn how to avoid these common issues through segmenting, measuring sales readiness, and a comprehensive CRM. 

Topics include:

• Integrating your CRM
• Selecting the right contact properties for your goals
• Segmenting your contacts
• Completing contact profiles (through Progressive Profiling)
• Determining if your leads are sales qualified
• Using sales acceleration software

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