Paid Ads Effectiveness & Accountability Assessment

Welcome to the assessment! There are a total of 22 questions and it will take about 5-10 minutes to complete. If you feel like you fall somewhere in the middle, choose the answer that you feel best reflects what's true in your business today.

Continue

Question 1

Are your paid ads goals explicitly tied to revenue, pipeline quality, and profit or are they centered around platform metrics like CPC and CTR?

Yes — clearly tied to revenue and profitability
Mostly — some business alignment, but still platform-focused
Not really — mostly focused on platform metrics
I’m not sure

Question 2

Does your agency talk with you about how different goals or decisions can affect your results?

Yes
Mostly
Rarely
No

Question 3

Do you know which metrics your agency prioritizes most and why those metrics matter to your business?

Yes, clearly
I know the metrics, but not always the “why”
I’m not totally sure
No — I mostly just review the reports

Question 4

If your CEO or board asked, “Are our ads driving profitable growth?” could you answer clearly, with numbers you trust?

Very confident
Somewhat confident
Uneasy
I’d struggle to answer clearly

Question 5

If your agency relationship ended tomorrow, could you access your accounts, retain your historical data, and continue operating without disruption?

Yes, full access
Partial or view-only access
Access exists but I rarely use it
No — reports only

Question 6

When performance dips or something isn’t working, does your agency proactively bring it to you?

Yes, quickly and transparently
Sometimes
Usually after I ask
Rarely or never

Question 7

Do reports show both what’s working and what’s not working?

Yes, completely
Usually
Sometimes
No — it feels uncomfortable

Question 8

Do you feel comfortable asking your agency to “show their work” or explain decisions without it getting awkward?

Yes, completely
Usually
Sometimes
No — it feels uncomfortable

Question 9

Before changes are made, does your agency explain the reasoning behind them?

Yes
Usually
Rarely
No

Question 10

Do you understand the current strategy for your paid ads program?

Yes — I could explain it to someone else
Mostly
Somewhat
Not really

Question 11

When results change, does your agency explain what they believe caused the change?

Yes, with clear reasoning
Sometimes
Usually with vague explanations
No — results are reported without much context

Question 12

Does your agency frequently bring strategic recommendations to improve performance, or does every recommendation boil down to "optimize" or "increase budget"?

Yes, regularly
Sometimes
Rarely
No

Question 13

Does your agency explain what they’re testing and what they hope to learn from it?

Yes
Mostly
Rarely
No

Question 14

Do you receive insights about why certain ads perform better than others?

Yes, regularly
Sometimes
Rarely
Not at all

Question 15

Do learnings from paid ads influence messaging, creative, or strategy elsewhere in your business?

Yes, consistently
Sometimes
Rarely
Not at all

Question 16

Does performance improve because your program is learning, or only when you spend more?

Yes, consistently
Sometimes
Rarely
Not at all

Question 17

How often does your agency bring new ideas or recommendations without being prompted?

Regularly
Occasionally
Rarely
Almost never

Question 18

When performance changes, how quickly does your agency investigate and respond?

Very quickly
Reasonably quickly
Slowly
I’m not sure

Question 19

Do you feel your agency is actively managing risk in your paid ads program (like ad fatigue, performance swings, or seasonal changes)?

Yes
Mostly
Rarely
No

Question 20

Do you feel informed and confident about your paid ads program?

Yes
Mostly
Rarely
No

Question 21

If your agency suddenly left tomorrow, how confident would you feel understanding what’s happening in your account?

Very confident
Somewhat confident
Not very confident
Not confident at all

Question 22

Do you feel your agency is working with you, not just for you?

Yes
Mostly
Rarely
No

Complete the Assessment

Welcome to the assessment! There are a total of 22 questions and it will take about 5-10 minutes to complete. If you feel like you fall somewhere in the middle, choose the answer that you feel best reflects what's true in your business today.

Fill Out The Form Below to Have Your Assessment Results Emailed