Digital Curriculum Business Generates 30,000 Organic Leads Per Year
Take control of your company’s growth.
IMPACT teaches leaders & their teams how to generate more customers from their website, content, and sales efforts using our Endless Customers System™.
With a proven system + guidance, you will:
Radically grow revenue
Develop the expertise to drive sustainable revenue growth by mastering the Endless Customers System.
Eliminate the need for agencies
Take control of your marketing by building and empowering your in-house team to execute.
Become the most trusted brand
Build a reputation as the go-to, source of truth, transparency and authority within your market.
Create a scalable business
Implement the system to support long-term growth, and ensure your business is built to last.
Companies using Endless Customers have generated more than $150,000,000 in ROI
At the time these companies went through the system, it was called They Ask, You Answer.
In April 2025, the framework was rebranded to Endless Customers, along with the release of
the updated book. Same approach. New name. Updated for today’s buyer.
Digital Health Technology Company Doubles Annual Revenue — 4 Years in a Row
Family-Owned Insurance Company Triples Revenue From Search
HVAC Company Commits to Delivering Value — and Grows Revenue by $1M
How a Lifting & Rigging Company Became the Ultimate Example of Inbound Success & Culture
Physical Therapy Business Partners With IMPACT and Soon Opens 2 New Locations
Regional Furniture Chain Attributes $3 Million in Revenue in a Single Quarter to Content Marketing
Small Retail Appliance Store Dominates Online and Makes Millions
Achieving exponential
sales & marketing
growth is a choice
Growing a company today is harder than it's ever been.
Buyers are more skeptical. AI, search, and social media have changed how buyers find you. Attention spans have shortened, while competition has increased.
And yet, buyers still demand more from you — more transparency, more control, and more immediacy than ever.
This is why the “traditional” ways of generating new customers aren’t working like they used to.
Cold calling ends in hang-ups, emails on a purchased list unsubscribe, and pushy sales tactics waste good opportunities. Generic blog content produced by an “SEO” agency isn’t driving leads, while ads go unseen and drain the budget.
For businesses to break through, they must choose to disrupt the status quo.
This is at the core of Endless Customers.
When your leadership, marketing, and sales teams make the choice, you’ll build a trusted, enduring brand that will thrive — regardless of the future ahead.
We’re here to teach you how.
The IMPACT Coaching & Training Program
IMPACT’s coaching and training program empowers your team to take full control of your sales and marketing with the proven Endless Customers System™.
In 18 to 24 months, you’ll master the tools, processes, and strategies to eliminate reliance on agencies, manage your digital marketing, produce impactful content, and drive faster sales.

We’ve gained deeper insights into our operations, making us a more intelligent business now than we were before these coaching sessions.
Jessica Turner, Operations Manager Combined
Every single call with my coach, I’m challenged with a new approach — a new method — a new way to handle the problems we’re facing as an organization.
Isabelle Braeutigam, Marketing Manager Custom Built Design & Remodeling
The Endless Customers System™
Endless Customers is a proven sales and marketing system that works for any business, in any industry, in any economy — for becoming the most known and trusted brand in the age of AI.
The Right Content
Content is the single most important driver of trust and revenue growth. We coach your team to create content that moves buyers through their decision-making process, leading them to choose you over the competition. From staffing the right people to creating high-impact articles, videos, and podcasts, we train your team to own this capability in-house.
The Right Website
Your website should move buyers to act. Our website strategists coach your team to build a site that answers key questions, drives conversions, and earns trust. We help you launch self-service tools like assessments, product/service configurators, and pricing calculators, while optimizing the entire site for a seamless buying experience.
The Right Sales Activities
Buyers today expect sales to add value, not pressure. We train your sales team to use content at every stage, leading with trust and reducing friction. With a defined process that meets buyers where they are, your team will answer questions before they’re asked, close deals faster, and consistently outperform the competition.
The Right Technology
We help you build a simple, connected tech stack that supports the entire buyer journey. Using HubSpot as the core, and powered by AI, we coach your team to automate tasks, improve data accuracy, and get real-time insights. This gives your business speed, clarity, and efficiency while freeing your team to focus on growth.
The Right Culture of Performance
A winning strategy starts with the right culture. We work with your leadership to create alignment, proper planning, and accountability. Your team will adopt a shared strategy, track progress, and embrace continuous learning. With the right structure in place, your company becomes more agile, more effective, and ready to lead your market.
Choose IMPACT
if you need to:

Stop outsourcing your marketing
to ineffective and expensive agencies or “SEO” firms.
Create a sustainable source of leads
from digital marketing, and reduce dependence on pay-per-lead, cold calls, ads, direct mail, etc.
Build/train your marketing staff
to create written and video-based content that drives revenue.
Build a website that converts
more visitors to sales-ready leads, and positions you as the most trusted brand.
Generate more qualified leads
for your sales team, improve close rates, and shorten cycles.
Implement the right tech (CRM, AI)
to operate at scale and track ROI.

Ready to take control?
Let’s talk about it.
During the initial call, we'll dig deep on your most pressing marketing and sales challenges, get clarity on how they’re affecting your business, and identify a course of action to solve them (whether or not it’s with IMPACT).
Experience more from IMPACT
IMPACT Live 2025
The premiere event for the They Ask, You Answer community to come together and learn from each other and connect.
The Endless Customers Podcast
Earn trust and win more customers in the age of AI.
Never miss an episode of Endless Customers. Subscribe below and get the latest podcast releases delivered straight to your inbox.
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